Millenials

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Four great examples of marketing to millennials

Millennials, Generation Y, or young adults.

Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. 

The question is – if millennials are the market to target, how exactly should brands be talking to them? 

Maximizing the impact of Generation Y in the workforce: Infographic

Most marketers seem interested in diving into the minds of the millennials. This especially applies as Generation Y move to become a central part of the workforce (yes, this means they’ll have more money).

MBA@UNC, the online mba program at the University of North Carolina, launched a new infographic today on the whos, hows and whys of managing Generation Y. This was made in partnership with the Young Entrepreneur Council as part of their #FixYoungAmerica campaign.