Millennials

Young users aren’t fans of targeted social ads: Report

For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.

But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.

10 action-packed digital marketing stats from this week

It’s been a fine week for digital marketing and ecommerce stats.

So, if you’re at all interested in travel and social media, PR and advertising codes, PC shipments, UK adspend, data breaches, email subject lines, B2B customer experience or the ‘single customer view’, reader, you’re in luck.

Millennials open to pharma ads, but pharma not delivering on UX

They’re often claimed to be one of the hardest groups to advertise to, but according to the sixth annual Makovsky/Kelton Pulse of Online Search survey, millennials are “by far the most receptive to pharmaceutical marketing.”

How receptive? According to the survey (PDF), which polled more than 1,000 Americans over the age of 18, 51% of millennials indicated that they would be motivated by a digital, television or print ad to visit a pharma-sponsored website.