Stand aside, millennial: Here comes the centennial [report]
Marketers have had just about enough of millennials. Who they are, what they care about and how to reach them has been covered to death. So, who’s next?
SMDH, P&G: Why brands need to stop trying to be ‘young’ and ‘internet’
All right, that’s it – I’m calling time out. Brand marketing has finally gone too far.
We’ve all witnessed the cringe-inducing results of brands trying too hard to seem hip and cool and appeal to a younger generation, like Pepsi’s painfully tone-deaf “social justice” ad, or every brand that tried to use a meme and failed.
How does SKYN Condoms market to a millennial generation having less sex?
In our technological, networked, 21st century world, it’s easier than ever to connect with people, but harder than ever to be intimate with them.
This was the message presented by Jeyan Heper, CEO of LifeStyles Healthcare, and Alex Pasini, SVP at Sid Lee Global Alliances, at Cannes Lions International Festival of Creativity.
How L&D teams keep up with the millennial workforce
It’s official: Millennials are the largest living demographic group.
Yet, employers are still scrambling to keep up with the changing motivations and demands that keep people focused and happy in their work.
Six ‘millennial UX’ lessons from insurance brand Back Me Up
Back Me Up is an insurance company and app for 17-49 year olds.
The service is a masterpiece of marketing and design for younger customers.
Here’s why…
Young users aren’t fans of targeted social ads: Report
For marketers looking to sell their wares to millennials and their younger siblings, Gen Z, social media is an indispensable channel.
But according to a new study conducted by Harris Poll for Lithium Technologies, marketers that are using targeted social ads to reach members of these groups may be shooting themselves in the foot.
Millennials open to pharma ads, but pharma not delivering on UX
They’re often claimed to be one of the hardest groups to advertise to, but according to the sixth annual Makovsky/Kelton Pulse of Online Search survey, millennials are “by far the most receptive to pharmaceutical marketing.”
How receptive? According to the survey (PDF), which polled more than 1,000 Americans over the age of 18, 51% of millennials indicated that they would be motivated by a digital, television or print ad to visit a pharma-sponsored website.
What is Peach & should marketers even care?
Rejoice! Yet another social network! They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty.
So what makes Peach so special?
Not offering same-day delivery? You could be losing customers
Consumer expectations have changed dramatically in recent years, and customer loyalty is at an all-time low.
People will simply seek out not only the best deal but also the most satisfying customer experience, so online retailers must do everything they can to remain competitive.
Millennials and mobile: what marketers need to know
Marketing your business to millennials matters, and it means meeting them on their mobiles.
With so much data, why do brands still talk about broad segments like Millennials and Baby Boomers?
Thanks to technology and the internet, marketers have access to more data than ever about consumers and their customers and it’s widely accepted that data holds the key to customer-centric marketing.