Mini

14 best branded Instagram videos from August 2014

This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.

Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands

It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.

In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…

Why is MINI’s social strategy so immense?

I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.

Which certainly isn’t the fate that the 55 year-old automobile brand deserves. Its social media campaigns are huge amounts of… might have to dust off the old thesaurus for this one… lively hoopla?

Fine. Fun it is. MINI’s social campaigns contain some of the most playfully engaging, dizzyingly inventive and delightfully gratifying fun you’ll experience from a brand today.

Ford has an excellent social media strategy full of humour and creativity, now imagine how much fun a brand that’s half its age (and size) can have.

16 of the best branded Instagram videos of May 2014

Here are some of the finest branded Instagram videos from May 2014. 

Taking in everything from Mini’s massive charm, even more massive nuclear lizard battles and Google’s blasé attitude to its own product.

It’s a cavalcade of tiny thrills and spills.

Like watching Prince on a trampoline.

Six examples of automotive social media strategy

In a regular feature I’ll be taking a look at brands from a particular industry to see how they compare with one another on various social media channels.

Last month I wrote about why Ford’s social media strategy is so good, in which I took a look at the 110 year-old car manufacturer and how it’s managed to transform its digital presence through expertly tailoring its content and connecting to each social channel’s audience with authentic engagement and a suitable tone of voice.

Let’s take a look at how other brands compare in the world of automotive social media.

12 of the best Instagram videos of April 2014

Here are some of the finest branded Instagram videos from April 2014. 

Taking in everything from massive corporations playing it low-key, to hair-raising and largely irresponsible stunts to free ice cream giveaways.

It’s a varied carnival of ingenious mini marvels.

Mini builds interactive social installation at Brussels Motor Show

Mini has built an interactive installation at Brussels Motor Show to promote its new Countryman vehicle.

Created by Agency.com and TBWA (it’s actually reminiscent of the latter agency’s work with Skittles), every ‘Like’ of the Mini Benelux Facebook page takes customers closer to winning a car.