Mini

14 best branded Instagram videos from August 2014

This month’s round-up of brilliant branded Instagram videos comes bearing an exciting new upgrade.

Last week Instagram introduced a new standalone time-lapse video tool called Hyperlapse, which is actually quite brilliant. I wrote about it in greater detail here: Instagram’s Hyperlapse: social video toy for brands

It’s very early days yet but it will be interesting to see how quickly brands begin using the tool and how many different creative ways time-lapse can be used.

In the meantime, here’s a breakneck Hyperlapse trip around the Econsultancy office…

Why is MINI’s social strategy so immense?

I was going to call this ‘why MINI’s social media strategy is maximum fun’ but as soon as you describe something as ‘fun’ it kind of stops being that.

Which certainly isn’t the fate that the 55 year-old automobile brand deserves. Its social media campaigns are huge amounts of… might have to dust off the old thesaurus for this one… lively hoopla?

Fine. Fun it is. MINI’s social campaigns contain some of the most playfully engaging, dizzyingly inventive and delightfully gratifying fun you’ll experience from a brand today.

Ford has an excellent social media strategy full of humour and creativity, now imagine how much fun a brand that’s half its age (and size) can have.

Six examples of automotive social media strategy

In a regular feature I’ll be taking a look at brands from a particular industry to see how they compare with one another on various social media channels.

Last month I wrote about why Ford’s social media strategy is so good, in which I took a look at the 110 year-old car manufacturer and how it’s managed to transform its digital presence through expertly tailoring its content and connecting to each social channel’s audience with authentic engagement and a suitable tone of voice.

Let’s take a look at how other brands compare in the world of automotive social media.