When talk of highly profitable digital businesses comes up these days, 100-year-old sports companies don’t normally get mentioned. But there is at least one sports institution that has made a killing in digital: Major League Baseball.
Back in 2000, the MLB solicited $1 million from each team in the league to jumpstart its foray into digital. Two and a half years later, they no longer needed that help. Today Major League Baseball Advanced Media brings in $500 million annually. How did they do it? By putting as much content on as many screens as possible.