In ecommerce, tablets are now finally being recognised as an entirely distinct category than smartphones, so the overarching mobile category is no longer relevant.
As such, businesses can’t rely on having a single mobile strategy to cover both devices. Tablet shoppers can expect to be treated to an excellent user experience that fits with the capabilities of their device.
It’s a topic we’ve discussed in more detail in a post about the opportunities that tablets present for marketers, as well as highlighting 10 ecommerce sites that have catered to tablet users by embracing responsive design.
And in order to help sites deliver this experience, Mobify has come up with seven techniques for providing a tablet optimised user experience…