Apps are an important part of many multichannel marketing strategies, whether it be for a big retailer, a travel company or a not-for-profit.
Although users are more and more accustomed to smartphones and tablets, that brings with it hundreds of hours of learning that shouldn’t be contradicted. Designing an app that just works is a difficult task and aside from determining the way to platform your app, perfecting the user experience (UX) is the next priority.
There are many UX companies out there. Appsee is a new player in the market, providing software to put an app through its paces. They’re the latest company to feature in this, our Start Me Up feature.