It’s not often that a mobile gaming app seeps into the public’s consciousness.
Pokémon Go is perhaps the last prominent example. You couldn’t step outside during summer 2016 without seeing someone trying to catch a Magikarp. Candy Crush is another well-known favourite, of course.
According to Criteo’s recently released Global Commerce Review for Q4 2017, retailers in North America who have both a mobile website and a mobile app generated 67% of their sales from mobile devices. But the mobile web and mobile apps aren’t created equal.
That’s because when it comes to their productivity, Criteo found that mobile apps converted at three times the clip of mobile websites and were responsible for well over half (66%) of all sales derived from mobile devices.
Earlier this year, Apple announced new policies aimed at, among other things, banning apps that contribute to spam and clutter in the App Store. Specifically, one policy gave Apple the right to reject apps built using a “commercialized template or app generation service.”
Now, Apple appears to be prepping enforcement of this rule in a way that could hurt small businesses in a big way.
Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition.
Now, the sports brand has released Shop & Style – a shopping app that allows users to buy Adidas products and browse editorial content without the need to use their mobile browser.
According to comScore’s newly-published 2017 U.S. Mobile Apps Report, well over half (57%) of the time consumers spend using digital media now occurs in mobile apps.
But for marketers looking to use mobile apps to reach consumers, there’s some not-so-good news: slightly more than half of smartphone users don’t download any new apps in a given month, and of those who do, the highest percentage download just a single app.
Start Me Up is our regular feature profiling startups in ecommerce and marketing.
This week, we’ve been speaking to PresenceKit, a new platform for app development.
Here’s what they had to say…
Building a successful mobile app is difficult.
Companies spend significant amounts driving consumers to install their apps, and by some estimates, apps that aren’t opened for a second time within the first 12 hours after download can see churn exceeding 50% in some categories.
Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face.
Research has shown that a quarter of mobile apps that are installed are never even used, and churn can exceed 50% for those that aren’t used twice within the first 12 hours after download.
Despite the rampant competition in the popular app stores, many companies continue to invest heavily in developing mobile apps.
With millions of apps for consumers to select from in popular app stores, many companies struggle to drive installs of their mobile apps.
Companies with websites frequently use interstitials in an effort to convert mobile web users into mobile app users, but according to Google, these efforts could come with significant risk.
It’s the start of a new month, so let’s cast an eye back over the past 30 days and enjoy the finest digital marketing stats that Asia-Pacific had to offer.
June’s roundup includes mobile apps, ecommerce, YouTube, social in India, online shopping in China, Aussie adspend and multichannel shopping in Singapore.
With more than 1.3m apps available in Google Play and 1.2m apps available in the Apple App Store, how can you increase the chance of yours being discovered by searchers?