mobile banking

Fintech startup Mondo provides slick, impressive UX: Review

Mondo has been billed as ”a bank that’s as smart as your phone. Built for your smartphone, this is banking like never before.”

The “easy-to-use’ app apparently updates your balance instantly, gives intelligent notifications and aspires to be the best bank on the planet.

Well, how could I resist?

The importance of mobile banking for customer experience

Generally, people’s impressions of banks aren’t too positive. The credit crunch, banker’s bonuses, overdraft fees and call centre queues are some common negative associations in people’s minds.

However, digital does offer some opportunities for banks to improve the way they are perceived, by helping them to improve the overall customer experience.

Mobile banking: who do you trust with your finances?

Banking on a mobile phoneAs experts in digital marketing, I am sure you were all aware that Thursday 8 November was World Usability Day -a world wide event celebrating the importance of in usability in the digital world. 

This year’s theme was financial services and few would argue that usability was anything other than vital in this market. 

My colleagues at System Concepts contributed a video of interviews with potential customers and some key players in the mobile financial market in which the two mobile financial services providers interviewed were Vodafone and O2. 

This set me thinking: Do we trust mobile companies to give us banking, more than we trust banks to give us mobile services?