mobile casinos

10 quick marketing tips for mobile casino providers

As mobile casino gambling becomes increasingly lucrative, how can marketers overcome technical limitations in order to increase customer lifetime value (CLV)?

New research from our brand new Improving Mobile Casino Performance report offers advice on cross-selling, eCRM, paid search and other marketing techniques designed to improve CLV and customer retention.

The report covers areas of user experience, marketing, technology and presents a maturity model against which operators can benchmark their performance. 

The research, carried out in association with IGT, was based on expert UX reviews across more than a dozen mobile casino sites along with in-depth interviews with mobile casino operators.

We took a brief look at UX in four user experience tips for mobile casinos and while the user experience of the mobile casino is important in driving usage and financial returns, marketing is also critical to success in this area. 

Here are some examples of guidance from the report.

Four user experience tips for mobile casinos

Mobile is massive for the gambling industry, and will become ever more important in the coming years. 

According to their respective investor reports, Gala Bingo’s mobile penetration has increased from 18% to 45% in just one year, while mobile gaming now represents 35% of Paddy Power’s and and 27% of William Hill’s online revenues.

For those brands hoping to grab a bigger slice of this mobile gaming growth, user experience is all important, which is where our Improving Mobile Casino Performance report comes in. 

The research, carried out in association with IGT, was based on expert UX reviews across more than a dozen mobile casino sites along with in-depth interviews with mobile casino operators.

Here are four UX tips from the report…