Mobile checkouts: top 10 US retailers reviewed
There are now more than 100m smartphone owners in the US according to comScore, which accounts for one in every three Americans.
Almost half (48%) of those smartphones use Android, so it’s important that retailers are able to offer a mobile checkout that caters to this market.
Above all else mobile shoppers want simplicity and speed, so checkout processes need to be a frictionless as possible.
I recently reviewed the top UK retailers’ mobile checkouts and found that in general most adhered to best practice, but how do the top 10 US retailers stack up?