mobile conversions

50+ fascinating stats about mobile commerce in the UK

In case you hadn’t noticed, smartphones and tablets are now hugely important for ecommerce both in terms of traffic and conversions.

According to Ofcom, smartphone penetration in the UK now stands at 58% while 19% of the population owns a tablet, so websites have no choice but to adapt to accommodate the ensuing changes in consumer behaviour.

With this in mind, I thought it would be useful to round up some of the most useful stats and surveys we’ve seen in the past 12 months.

And for more data on m-commerce check out our Internet Statistics Compendium

Sales and traffic up from affiliates, but conversions down

Increasing conversions on smartphones is notoriously difficult, with consumers often reverting to desktop or tablets to make a purchase.

This is highlighted by new data from Affiliate Window, which suggests that both traffic and sales through its network have increased in the past six months but conversions are down.

AW’s new white paper, M-Commerce: The Complete Picture, reveals the latest statistics from its affiliate network, as well as more general data on mobile commerce.

Here we look at some of the sales, traffic and conversion stats from AW’s own network.