mobile coupons

The fundamentals of today’s coupon culture: infographic

Deals have always been popular, but thanks in large part to the Great Recession, many consumers have rediscovered their love for coupons.

Technology, of course, is playing an increasingly prominent role in the coupon ecosystem, but what does that really look like? How many consumers have upped their use of coupons? What digital channels are most popular for coupon-seekers? And what actions would consumers take for a 25% off coupon?

Is mobile the future of discounts?

Businesses may be tiring of services like Groupon, and overaggressive retailers may have bargained themselves into a less profitable holiday shopping season, but one thing is for sure: consumers love discounts.

Who can blame them? The global economy nearly collapsed in 2008, and it’s been tough since then. Companies eager to separate consumers from their hard-earned dollars have often had little choice but to lure customers in with prices too hard to pass up.

Ten reasons for retailers to use mobile coupons

Mobile coupons offer an excellent opportunity for retailers to appeal to customers on the go, and to drive them in stores with special offers and discounts. 

For example, US retailers such as Target are offering coupons which can be downloaded to their phones and scanned at the checkout, while in the UK, apps like Voucher Cloud allow users to search for local businesses offering coupons which can be redeemed in store. 

Here are ten reasons why retailers should consider the use of mobile coupons in their marketing strategies…