mobile coupons

The fundamentals of today’s coupon culture: infographic

Deals have always been popular, but thanks in large part to the Great Recession, many consumers have rediscovered their love for coupons.

Technology, of course, is playing an increasingly prominent role in the coupon ecosystem, but what does that really look like? How many consumers have upped their use of coupons? What digital channels are most popular for coupon-seekers? And what actions would consumers take for a 25% off coupon?

Is mobile the future of discounts?

Businesses may be tiring of services like Groupon, and overaggressive retailers may have bargained themselves into a less profitable holiday shopping season, but one thing is for sure: consumers love discounts.

Who can blame them? The global economy nearly collapsed in 2008, and it’s been tough since then. Companies eager to separate consumers from their hard-earned dollars have often had little choice but to lure customers in with prices too hard to pass up.