mobile cta

Seven useful tips to help with your mobile copywriting

Among the many challenges businesses face while creating an optimised experience for smartphone users is how to deal with mobile copywriting.

It’s not simply the case that sales copy or product descriptions that were created for a desktop site can be copied and pasted onto a mobile site.

The context and use case is entirely different and the copywriting needs to reflect those conditions.

The situation is made more difficult for sites that use responsive design, as the copywriting has to be suitable for all screen sizes. However that’s something I’ll address in a future post.

At the moment I’m more interested in how to write for sites and apps built specifically for smartphone users.

Five good and five bad examples of click-to-call mobile CTAs

Local search has the potential to be an important customer acquisition tool for brick-and-mortar businesses, as a recent study found that 43% of all Google searches have local intent.

Furthermore, Google’s Mobile Movement Study shows that 61% of mobile users call after a local business search.

So it’s really important that shops, restaurants and hotels are optimising mobile landing pages correctly or the chances are they’re missing out on potential sales and bookings.

This obviously starts with creating a mobile site in the first place, but the finer details include a noticeable click-to-call button that makes it easy for customers to get in touch.