It’s been another busy year for ecommerce, with one of the key themes being the widespread adoption of responsive design.
But have retailers finally gotten to grips with mobile, or is there still much to be done? I lean towards the latter as, though some brands provide an excellent mobile experience, many are still woeful.
I’ve asked our ecommerce experts, agency and client-side, for their views…
Ahead of the Apple App Store’s fifth birthday next month, some brands are beginning to seriously weigh up the benefits of investing in a dedicated app versus optimising their existing sites for mobile.
Choosing the most viable mobile strategy is now a major element in most businesses’ plans, and this is the key message emerging from the Mobile Experience Trends Briefing, which we recently launched with Econsultancy.
Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC).
And when Tim Cook unveiled a new operating system and some product upgrades, many of us were a little disappointed, having hoped for a shiny new and exciting smart phone or tablet.
Though almost three quarters of companies are planning to ramp up their spending on mobile channels this year, the complexities of providing an excellent customer experience on mobile is a challenge.
Two out of five companies surveyed said that delivering customer experiences on mobile is harder than on the web.
Our Reducing Customer Struggle 2013 report, produced in association with IBM Tealeaf, looks at these issues in more detail.
Here are a few highlights from the report…
While more than half of brands say that customers regularly research their products on mobile, 36% rate the customer experience they provide to mobile users as ‘poor’ or ‘very poor’.
As more brands launch mobile sites and apps, and use mobile marketing, providing an excellent customer experience becomes ever more important, and these results suggest there is much to be done.
So how are brands adapting to this challenge? Our Reducing Customer Struggle 2012 report, produced in association with Tealeaf, has some of the answers…