mobile DSP

10 questions you should ask when choosing a mobile DSP

Agencies and advertisers looking to buy mobile inventory are rapidly shifting away from ‘blind’ networks towards programmatic buys via Mobile DSPs demand-side platforms.

These include the  fragmented nature of the mobile ecosystem compared to desktop, and people moving between app and web on their phone means that they can be treated as two separate individual.

So, what questions should you ask of the shiny suited salesman when they come knocking on the door offering use of their DSP?