mobile-first

Think customer first, not mobile first

There’s been plenty of talk about the need for a ‘mobile first’ strategy, and this does make sense at the moment, as mobile use overtakes desktop for many sites.

However, the long-term thinking should be around the customer’s needs rather than the device.

At the moment, that does mean mobile in many cases but this may not be how your customers will access your site in years to come. 

Who knows how customers will use your site in a few year’s time. Maybe even on watches… 

Vine’s desktop redesign puts community and search first

Vine introduced a desktop website earlier this year which was a risible experience at best. Thankfully in the last couple of months things have significantly improved. 

As I said in my post published at the time of launch 13 major UX flaws in social media sites, the idea that a platform as supposedly trend-setting as Vine didn’t have a desktop presence is frankly ludicrous. 

Plus, as I kept moaning about in my monthly Vine round-ups, the lack of a searchable homepage has made the writing of these articles a much more long-winded exercise than necessary.

Will my job be any easier thanks to the new look desktop site? Let’s see.

Thinking mobile first? Think again…

In a world where device fragmentation is increasing, taking a mobile-first approach is yesterday’s thinking. 

There’s no doubt that the smartphone has changed the way we all engage with the world around us.

We’re all glued to apps on our mobiles (Flappy Bird anyone?). And website owners have seen the steady, inexorable rise in mobile traffic to their sites, which spawned the inevitable rethink about how web experiences are delivered on mobile devices (yes, I’m looking at you responsive design).

So it isn’t surprising that the world is talking about making sure you take a ‘mobile-first’ approach. But I disagree.

10 responsive digital agency websites

Responsive design posts are always popular on the Econsultancy blog. That’s because people enjoy looking at beautiful things.

We’ve previously rounded up some of the best sites of 2013. We’ve also looked at the ins and outs of RWD and at some examples of responsive email.

I thought I’d add to our roundups and look at a brief selection of agencies with responsive sites.

Do have a play around with them by resizing your browser or accessing on mobile. There’s a few screenshots for each and you can click through from the desktop images.

Deloitte director of strategy on ‘mobile first’ and ‘digital transformation’

digital transformation

So many great insights have been gleaned from speaking to The Digitals judging panel prior to the main event in June.

Here Olivier Binse, Director Strategy Telecoms and Media at Deloitte, shares his views on how we are moving from “mobile first” to “mobile only”and what digital transformation means in context to the The Digitals.

If your company or client is doing great things bridging the gap between online/offline through mobile, or indeed in any aspect of digital, remember you need to submit your work before the March 13 deadline.

Occupy the app stores? 25 companies earn 50% of app revenue

According to mobile analytics firm Flurry, the amount of time U.S. consumers spend per day interacting with mobile apps surpassed time spent browsing the web in 2011.

In 2013, television will be the target. This month, the average consumers has spent 168 minutes each day in front of the small screen and 127 minutes in front of the even smaller screen. If mobile apps continue their march next year, they could conceivably leave television in the rear view mirror.

Forget mobile-first: solution-first is the only way to succeed

A growing number of companies adopt a mobile-first perspective and investors increasingly encourage entrepreneurs to think about mobile before the web, and it’s not hard to understand why.

Smart phones penetration in developed nations has jumped significantly over the past several years, mobile internet usage has skyrocketed and there are now literally billions of mobile devices in use around the world.