UX design in ecommerce is largely about reducing the impact of any points of friction and making the experience as pleasurable as possible for your users.
One aspect that is ripe for causing friction is form design, as it’s quite natural for users to find the process tedious.
Therefore site owners have to take care to make forms as simple as possible for their users and reduce any unnecessary barriers or the need to re-enter information.
This process is even more important for mobile commerce as the small screen size makes form filling quite fiddly and increases the likelihood of site abandonment.
Luckily there are a few simple rules that designers can follow to limit user frustration, and we’ve previously highlighted how these apply to desktop.
However the rules have to be adapted for mobile, so here are 10 simple tips for improving the UX on mobile forms.