mobile friendly

Is Google being too easy on mobile sites with desktop pages?

Google’s recent mobile friendly update gave brands a big reason to optimise for mobile, but is it being tough enough? 

There are plenty of sites which are just part-mobile. They may have mobile friendly homepages and other pages, but will often switch users to desktop pages which do not work well on mobile. 

Here are some examples… 

Google’s mobile friendly algorithm: four early test results

Google’s ‘mobile friendly’ update came into effect recently and I have some early data showing the possible effects of the changes. 

For example, Barclays’ mobile-optimised homepage ranks well, but its non-optimised pages have dropped in the search rankings. 

Here are a few other test cases…