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Global spend on online movies, games and mobile apps hit $57bn in 2013

2013 saw a year-on-year increase of 30% in global digital spend on online movies, games and mobile apps combined, topping $57bn (£34bn) in 2013 compared with $44bn (£26bn) in 2012.

It’s the rise of the mobile gaming market that is driving the biggest growth year-on year though.

These figures come from IHS Technology & App Annie’s recently published Digital Content Report 2013.

As King, the UK based creator of Candy Crush Saga, has just announced its intention to join the Stock Exchange after its profits grew 7,000% last year, and with game apps now driving overall games growth, now is a great time to take a look at the key takeaways from this report, concentrating particularly on the games category.

How Nissan used a mobile game to launch the new Juke Nismo

The automotive industry has produced some excellent digital marketing campaigns in the past few years, including Volkswagen’s augmented reality billboards and Audi’s Le Mans app.

So when Nissan needed to build excitement prior to the European launch of the new Juke Nismo, it was no surprise that it decided to go down the digital route.

Nissan partnered with mobile driving game ‘Asphalt 7: Heat’ to allow users to take the new model for a virtual test drive, as well as giving them access to a special Nissan Race Track.

To find out why Nissan chose to target mobile gamers and whether the launch was a success, I spoke to marketing communications manager Gareth Dunsmore…