With a population of 63m, the UK has 55m internet users, 36m Facebook users and 82m mobile subscriptions (which is 30% more than our actual population).
This makes the UK prime territory for digital marketers, but how do we compare with the rest of Europe?
We Are Social has published its Social, Digital and Mobile in Europe Report and it reveals an insight into how much the online world has penetrated our everyday lives.
In the UK, the average time that internet users spend on the internet each day is four hours and six minutes, that’s just through a desktop or laptop computer.
Mobile internet penetration for the UK currently stands at 62% of the total population, with those users currently accessing mobile internet for an average of one hour and 34 minutes.
Let’s compare those figures to the rest of Europe.