A few years ago businesses could be forgiven for their failure to react quickly enough to the massive shift to mobile technologies, as it was difficult to predict just how big an impact smartphones would have on the customer journey.
However new research from Econsultancy and Adobe shows that even now many companies still haven’t implemented an effective mobile strategy.
In fact only a third of respondents (36%) agree that they have a mobile strategy compared to 45% who disagree.
The Finding the Path to Mobile Maturity Briefing provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations.
The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.
Here are three key findings: