mobile moments

Making the most of ‘mobile moments’ to transform the customer experience

There has been a ‘mobile mind shift’ in customers. Customers now expect to get what they want in their immediate context and moments of need.

Increasingly, when they need something, anything, they turn to their mobile device and ask for help: “Do I need to wear a coat today?”, “Who won the French Open?”, “Is my prescription ready?”

The mobile is becoming the customer’s problem-solver, and a shift of this magnitude has dramatically transformed customer expectations.