mobile navigation

Mobile commerce: what do consumers really want?

Mobile is no longer a trend or even just an opportunity. It is quickly becoming the new standard for consuming content.

Over the years there has been a continued, symbiotic evolution of mobile technology and consumer expectations, especially in the retail industry where companies have firmly embraced the ‘commerce everywhere’ dimension brought by mobile devices.

As digital mobile capabilities multiply, it’s interesting to consider just what consumers really want from their mobile experience. 

11 ways to improve the navigation on your mobile site

Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss.

If they have to struggle with confusing menu options and numerous barriers then they’ll become frustrated and jump ship to one of your competitors.

A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user experience.

More than a third (37%) of respondents in the EPiServer survey agreed that many mobile websites are difficult to navigate, an increase from 32% in 2011.

With this in mind, here are 11 tips for improving mobile web navigation…