mobile payments

The reasons a retailer is behind the most successful mobile payments solution

Which mobile payments app has the most users? If you guessed Apple Pay, Google Pay or Samsung Pay – hereafter referred to as the Three Pays – you guessed wrong.

Despite the efforts of three of tech’s biggest names to drive adoption of their mobile payments solutions, it’s a retailer that has the most widely used mobile payments solution as measured by users.

How can mobile payment actually improve customer experience?

Payment impacts customer experience more than anything else.

In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid.

The best APAC digital marketing stats from June 2016

The month of June brought a wide variety of studies and reports into marketing and ecommerce in APAC.

Topics include media habits during Ramadhan, B2B sales tactics across APAC, video ad duration vs. popularity, Indian app security, proximity payments in China, and internet addiction in Singapore.

When you’re finished reading, subscribers should check out the Econsultancy Internet Statistics Compendium for more insight.

The biggest trends in mobile from 2015

Who would have thought those enormous blocks of plastic you could play Snake on back in the early noughties would end up completely transforming the way brands communicate with people?

Mobile is an exciting channel that presents an enormous amount of opportunities to connect with consumers, but it is evolving so quickly that many marketers are struggling to keep up. 

Twitter’s ‘Buy Now’ button: will it work?

Twitter has announced more platform partners to enable its ‘Buy’ button within shared or promoted posts.

Demandware, Bigcommerce and Shopify will both be offering clients the option of adding commerce functionality to their tweets, but are users really that interested in buying directly from Twitter?

Q&A: Droplet on the mobile payments market

Mobile payments startup Droplet has just begun a third round of funding as it seeks to expand into new UK cities.

It is operating in a very competitive market that has already seen some of the major players try and fail to attract an audience.

Bitcoin or Bitcon? The challenges facing the crypto-currency sector

It’s been a tumultuous month for the bitcoin community. A series of scandals has seen the price of the leading crypto-currency fall by over 50% from its peak of almost $1200 in December.

There’s been no shortage of criticism of bitcoin from economists and leading business people who see its recent woes as the start of its decline.

Yet despite all of this, the price is rising again and advocates of digital currencies remain optimistic.

Their outlook has been boosted by other news such as HRMC’s updated guidance that VAT is not chargeable on bitcoin transactions, which addresses a major spur to bitcoin-related innovation in the UK.

So is bitcoin real or still a passing fad? What needs to happen for it to move from its status as a water-cooler topic, to a genuine financial tool used by many people?

In February we surveyed 2,065 adults on their awareness and usage of bitcoin.

Our research identified three of the challenges facing these emerging currencies: security, usability and the language of crypto-currencies. Recent events have highlighted that these issues remain a challenge that the bitcoin sector needs to overcome.

Bakery chain Greggs launches mobile payment app. Is it any good?

Bakery chain Greggs has launched a new loyalty app that enables customers to pay in any of its 1,700 UK stores using their mobiles rather than cash or cards.

It aims to reward customer loyalty, with users getting offers, free coffee and prize draws as well as being able to see their purchase history.

Greggs is incentivising people to download the app by offering a free breakfast if people add £20 to their account, while the first 10,000 customers to sign up for ‘Auto Top-Up’ with PayPal will earn a £5 bonus credit.

This isn’t the first time mobile payments have come to the high street, as Starbucks has had a transactional mobile loyalty app for several years. Similarly Aurora Fashions Group, which owns Oasis and Warehouse among other brands, allows customers to pay using the PayPal inStore mobile app.

Game and B&Q also have excellent loyalty apps, though Game’s isn’t transactional.

Bitcoin, mobile payments and the future of money

Money is changing, with a range of innovative new technologies looking to disrupt the established financial structures.

Chief among these are the crypto-currencies such as Bitcoin.  

But what are they, where did they come from, and are they really a threat to the traditional monetary system?

How to deliver a seamless mobile checkout experience

As mobile devices are becoming more accessible to a wider demographic of consumers and as mobile shoppers are becoming more confident, we’re seeing steady growth in the amount of people making purchases on their smartphones and tablets. 

However, conversion rates lag behind those on other devices, and the checkout can be one of the biggest barriers to mobile commerce.