mobile SEO

The state of mobile voice search in 2018

The voice revolution is upon us. The big tech companies are going head-to-head on voice technology, sales of voice-activated smart speakers are on the rise, and the future of search could be SERP-less.

At least, that’s what numerous think-pieces, blog posts, talks and pundits are saying about voice search – and have been saying for some time now. But does the evidence match up to the hype?

14 predictions for mobile marketing trends in 2016

In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. 

Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. 

The biggest trends in mobile from 2015

Who would have thought those enormous blocks of plastic you could play Snake on back in the early noughties would end up completely transforming the way brands communicate with people?

Mobile is an exciting channel that presents an enormous amount of opportunities to connect with consumers, but it is evolving so quickly that many marketers are struggling to keep up. 

Q&A: Aleyda Solis on SEO in a multi-device world

Aleyda Solis is a well known International SEO consultant, blogger and speaker. 

With many years of experience, Aleyda has worked for European, American and Latin American companies, developing international, multilingual, and mobile SEO projects. 

We’re very pleased to have Aleyda presenting at our Festival of Marketing event this month.

I’ve been asking her about the topic of her presentation, multi-device SEO, as well as the best approaches for international search. 

Getting to grips with mobile SEO

Numerous studies also show that the majority of users start their consumer journey on mobile and 32% of consumers make a monthly purchase.

Google has updated its algorithm to give preference to sites that offer mobile accessibility and many other search engines have followed suit. It’s now imperative that you have a separate mobile SEO strategy from your traditional desktop strategy.

The good news is that exemplary mobile SEO is still an incredibly rare find, which gives you a good opportunity to overtake your competitors.

Here I’ll be taking a look at our brand new Mobile Web Design and Development Best Practice Guide and Google’s latest blog post on mobile friendly design to offer up some best practice advice on mobile SEO.

Mobile SEO: what should you be thinking about?

Our SEO Best Practice Guide is always one of the most popular reports on Econsultancy, and last week we posted a significant update to the guide.

To keep our guides the best they can be, we go to those working at the coalface of search marketing to get their contributions so they are relevant and up-to-date.

One of our contributors is Alex Moss, director at FireCask. Alex contributed to the mobile SEO section of the guide, so we asked him to share his knowledge following Joe Friedlein’s thoughts on on-page optimisation last week. His thoughts are below…

Four mobile SEO mistakes you shouldn’t be making

While the rise in the use of responsive web design is reducing the amount of SEO considerations developers need to remember when designing a new site, there are still fundamental differences that need to be considered during the design stages and beyond.

Even when a site fundamentally works regardless of the device being used, and Google has no problems in crawling it with its mobile user agent, those in charge of analytics can often forget the importance of segmentation, treating traffic from all sources as being identical.  

In this post, I am going to explain four mobile SEO mistakes you shouldn’t be making on your site that’ll help you think beyond how pretty your site looks on your mobile. 

How to evaluate site performance and identify valuable keywords for mobile SEO

With mobile traffic predicted to surpass desktop traffic in the next few years, it’s important for site owners to get to grips with the intricacies of mobile SEO.

Numerous studies have proven that mobile search spend is increasing year-on-year, however we’ve seen evidence to suggest that brands aren’t fully aware of how to optimise pages for mobile search.

We’ve previously given a board overview of the topic in a blog looking at how mobile and desktop SEO differ and how to improve rankings.

And in the second of a series of posts, I asked three search experts how should site owners go about evaluating their site’s performance in mobile SEO and how to identify the most valuable keywords for mobile search…

How do mobile and desktop SEO differ, and how can you improve rankings?

The proportion of search traffic from mobile devices grew ever larger during 2012, peaking at 46% on Christmas Day for some retailers.

And Google probably isn’t alone in predicting that mobile search queries will soon surpass those made on desktop.

But despite the increases in traffic and paid search spend, we’ve seen evidence that show brands aren’t fully aware of how to optimise pages for mobile search.

To give an broad overview of how mobile search differs from desktop and some of the issues that sites need to be aware of, I asked three SEO experts for their advice.

This is the first in a series of posts that will examine the intricacies of mobile search in more depth…