mobile strategy

Apps, email and search are among top mobile priorities for businesses: report

Consumer use of smartphones and tablets incorporates a range of different activities and behaviours, including search, email, social and the mobile web.

And a new survey has found that businesses are responding to this by developing their capabilities over a range of mobile channels.

When asked which mobile channels they plan on using during the next 12 months just over half (55%) said apps, followed by mobile advertising (51%), optimised emails (50%) and tablet-specific sites (50%).

Mobile search and commerce were also cited by precisely half (50%) of client-side respondents.

30+ fascinating stats from Econsultancy’s Q1 2013 reports

It’s been Easter this weekend and the clocks have gone forward, signalling the end of Q1 and the beginning of a fresh quarter.

So to mark the shift into Q2 I’ve rounded up the surveys and reports our research team has published so far this year including some of the most intriguing and useful stats.

The topics include mobile strategy, marketing budgets, data driven business culture, user experience and the state of digital in Australia.

So, here are the stats…

Seven potential downsides from using responsive design

Responsive design is just one of a number of options available for businesses currently devising a mobile strategy, however it is seen by many to be the only sensible long-term option.

For the uninitiated, responsive design allows websites to work from a single set of code that resizes itself to fit whatever screen a particular visitor is using, thereby negating the need for a separate mobile site.

We previously investigated the benefits of the technology in our posts looking at why Google loves responsive design and this roundup of 10 brilliant examples of responsive design in ecommerce.

But as with any new technology there are also potential downsides that businesses need to consider.