mobile traffic

‘I’m a Celebrity’ TV ad boosts mobile traffic to blinkbox by 400%

A TV ad campaign for movie streaming service blinkbox helped increase brand traffic to its homepage by 400%.

Signups from mobile devices have doubled from 37% overall to 70%.

The ad, which ran during ITV’s ‘I’m A Celebrity…Get Me Out Of Here!’ last Thursday, also led to a 200% increase in total traffic and a 280% boost in new registrations. It is part of a wider campaign supported by radio, outdoor, digital out of home and print placements.

Blinkbox said the spike in mobile traffic shows the impact of second screen devices on TV advertising success, but it also demonstrates the huge impact that primetime TV shows can have on encouraging digital downloads and signups. 

TV app Zeebox achieved similar success in March, racking up 22,000 downloads during an episode of Dancing On Ice after host Philip Schofield tweeted a link to the app four times during the broadcast.

The blinkbox ad, which can be viewed below, offers consumers the ‘latest releases without subscription’ and directs users to blinkbox.com.

The inconvenient mobile advertising truth media companies and publishers must face

Whether you’re an internet giant like Google, Microsoft or Facebook, or a small publisher trying to carve out a niche, chances are one of your biggest priorities is solving the mobile monetization riddle.

The good news: there’s little reason to believe that the future of mobile advertising isn’t bright.

How big will it be? That remains to be seen, but even if it’s not as big as the staunchest bulls believe, it’s still going to be big by virtue of volume.

Sales and traffic up from affiliates, but conversions down

Increasing conversions on smartphones is notoriously difficult, with consumers often reverting to desktop or tablets to make a purchase.

This is highlighted by new data from Affiliate Window, which suggests that both traffic and sales through its network have increased in the past six months but conversions are down.

AW’s new white paper, M-Commerce: The Complete Picture, reveals the latest statistics from its affiliate network, as well as more general data on mobile commerce.

Here we look at some of the sales, traffic and conversion stats from AW’s own network.