mobile trends briefing

Apps, HTML5 and m-commerce among key mobile challenges facing businesses: report

The consumer shift to using mobile devices has been one of the most important trends for businesses to get to grips with in recent years and it proved to be a popular topic at Econsultancy’s Digital Cream London event.

The key themes and findings from the roundtable discussions have been published today in our free-to-access Mobile Experience Trends Briefing, sponsored by IBM Tealeaf.

Alongside details of the trends that emerged from the event, the briefing includes best practice tips, case studies and market data.

A separate report highlighted the scale of the challenge facing businesses, as despite the massive growth in mobile traffic almost half (45%) of companies still don’t have a mobile-optimised site or app.