Was 2012 the year of mobile? No, and in reality trying to say that any 12 month period can be heralded as the ‘year of mobile’ is nonsense in an industry that is already well established yet also constantly evolving.
But that doesn’t mean there haven’t been any important trends and innovations in the mobile industry this year.
For example, we’ve seen more brands start to realise the importance of operating a mobile optimised site, a growing awareness that tablets are a vital part of ecommerce and a move towards embracing responsive design, particularly among publishers.
To shed more light on the most important mobile trends from 2012 and do a bit of future gazing to next year, I spoke to several mobile industry experts…