mobile ux

What will be the biggest UX trends in 2016?

I recently covered some of the biggest UX trends of 2015, such as ever-increasing customer expectations and the rise of personalisation. 

Here we’re going to be looking forward with the help of a crystal ball I bought from a charity shop on the way to work this morning.

Obviously that’s not true. We’ll actually be hearing from a panel of UX professionals who have kindly lent us their experience and insight for the purpose of producing this post. 

Five best practice tips to boost mobile conversions

With mobile now accounting for the majority of visits to retail websites, it’s crucial that retailers deliver a mobile experience that drives conversions.

To help ecommerce professionals understand how to improve mobile UX we recently examined 15 leading retail sites from the point of view of smartphone shoppers. 

15 delicious UX micro-interactions or ‘clunks’ from iPhone apps

The clunk is nothing to do with being clunky.

A clunk is, as defined by Ashley Friedlein, a door clunk, a design detail within the user experience that lends a user satisfaction. It could be called a micro-interaction. The clunk is feedback, it’s often skeuomorphic.

I had fun using the few apps on my iPhone 4S to find some features that embody the clunk. Some of them are pretty simple but see what you think and please add your own.

NB: I’m aware that my header image is a door closer (designed to avoid the clunk).

NatWest, Bupa & Hiscox offer best mobile UX among finance brands: report

NatWest, Bupa and Hiscox have been rated as offering the best mobile user-experience among the UK’s financial institutions.

The IAB study found that around a quarter of the top spending 50 UK finance brands still don’t have a mobile presence, so competition to find the best UX wasn’t all that tough.

However there were also some positives to take from the survey. I’m not a huge fan of using percentages when there are only 50 brands included, however the report shows that 22% of those surveyed had a responsive site compared to just 2% of retail and 4% of travel companies.

Furthermore, 70% of the banks that were analysed as part of the survey had a mobile app, with the most common functions being a cash point locator and a money transfer tool.

Why aren’t restaurants taking advantage of mobile search?

More than any other industry, bars and restaurants are perfectly positioned to take advantage of the boom in smartphone use.

Decisions on dining are often made on the spur of the moment so by having a simple mobile site with a booking tool and click-to-call button restaurants will put themselves in the best position to attract some extra customers.

A new report form JiWire has found that consumers are twice as likely to use mobile than desktop as a source of information about where to eat.

To find out whether restaurants are making the most of this opportunity I searched for places to eat around the Econsultancy office in London’s Soho.

It’s a prime tourist spot that’s also home to thousands of office workers, so there’s plenty of money to be made keeping all those people fed.