mobile video

14 predictions for mobile marketing trends in 2016

In the final trends round-up from me (until next year, of course), I’m looking ahead into 2016 to see what the most exciting developments in mobile will be. 

Well, I won’t actually be doing anything other than collating the opinions of a group of people considerably more clued-up than me. 

Engagement with mobile video is three times higher than desktop: stats

The use and efficacy of mobile video has been steadily increasing over the past few years thanks largely to improvements in mobile technology and increased smartphone ownership.

And new research suggests that mobile video is actually more effective than desktop in terms of clicks throughs, after the average CTR for smartphone and tablet campaigns tripled in the past 12 months.

In fact, online video viewers are almost three times more likely to click through to a brand’s website from their smartphone than their laptop or desktop computer.

Using data from more than 3,000 branded campaigns, Unruly found that the average CTR for mobile is 13.64% compared to 5.45% on desktop.

Start me up! A profile of Rockpack, for social video curation

4G capabilities, Vine, Facebook’s video for Instagram; they’ve all put online video sharing firmly on the consumer agenda.

Launched in June 2013, Rockpack is an intuitive video curation platform for iOS. With partnerships ranging from Topshop to Jamie Oliver, thousands of channels, and an advisory board consisting of heavyweights such as Stephen Fry, Jamie Byng (Canongate Books) and Sean Knapp (Ooyala), Rockpack is a company to watch. 

The globally-available Rockpack platform makes it easy for people to create personalized video channels to share content, as well as to subscribe to video content from friends, influencers and celebrities.

Compatible with Facebook and Twitter, Rockpack offers premium content from vloggers and a growing number of brand partners. The company believes users will share their favorite videos through their own networks, helping to drive the discovery of relevant content through peer-to-peer curation.

Rockpack aims to change the way people discover and share videos, just as Pinterest changed image discovery and sharing. Much like consumers curate photos on Instagram and Pinterest, Rockpack will allow people to browse videos, create personalized channels by category and subscribe to channels created by friends or influencers.

Huh? Autodesk buys mobile video startup Socialcam for $60m

Investors are pouring big bucks into startups, and when it comes to their mobile investments, photos and videos are where it’s at. And for an obvious reason: following Facebook’s still-pending purchase of Instagram for $1bn, investors are hoping they can fund the next big acquisition target.

But predicting who will be acquired, and by whom, can be a tricky exercise. Case in point: today, Autodesk announced that it is acquiring mobile video startup Socialcam for $60m.