mobile web design

10 more examples of brands that have adopted responsive design

Responsive design has proven to be one of the key digital trends of 2013 and is certainly one of the most popular topics on the Econsultancy blog.

The potential benefits of going responsive are obvious and we’ve previously highlighted several examples of ecommerce brands that have seen immediate rewards from adopting the technology.

However it does also need to be noted that building a responsive design requires a great deal of investment and isn’t necessarily the perfect solution for all site owners, particularly when you take into account the problems it causes with advertisers.

Nonetheless, there has been a steady trickle of brands launching new responsive sits in the past few months so I thought it would be useful to compile a list of 10 notable examples.

Seven potential downsides from using responsive design

Responsive design is just one of a number of options available for businesses currently devising a mobile strategy, however it is seen by many to be the only sensible long-term option.

For the uninitiated, responsive design allows websites to work from a single set of code that resizes itself to fit whatever screen a particular visitor is using, thereby negating the need for a separate mobile site.

We previously investigated the benefits of the technology in our posts looking at why Google loves responsive design and this roundup of 10 brilliant examples of responsive design in ecommerce.

But as with any new technology there are also potential downsides that businesses need to consider.