mobile web

Are mobile apps bottom of the marketing funnel?

The mobile web is maturing and a growing number of companies with native apps now have enough user data to start evaluating the long-term ROI.

So it’s no surprise that the mobile web versus native app debate is taking on new dimensions.

Six ways mobile can ease traveler stress and increase bookings

We’ve all been there. It’s the day of travel and you’re scrambling to get to the airport. Tempers are high, boarding passes are scattered, your arms are already sore from lugging that heavy suitcase down the stairs.

But traveler anxiety starts well before the big day, stretching back to the initial stages of the planning process.

During each unique stage of the mobile journey, travelers experience changes in their mindset and behaviors, requiring brands to take a closer look at how to close the gap between what users want and what they are offering on mobile.

The four Ps of mobile

How best to explain the power of mobile in 2014? What factors make for a successful mobile start-up?

Here are the four Ps of mobile.

Responsive web design: five reasons why it may not be the right answer

I generally find myself in agreement with the authors on Econsultancy, but when I read Ben Davis’ article: 10 websites that aren’t responsive (and probably should be).

I didn’t agree with this, as I think those websites aren’t responsive because they don’t need to be.

Responsive design is a wonderful tool and is a great solution for quite a lot of sites. I have used responsive design to deliver many sites, but it’s not a magic bullet that will solve all pains around mobile. 

12 surefire ways to increase conversions on mobile devices

Smartphone conversion rates are typically lower than on desktop and tablet due to a number of factors, not least screen size and a perceived lack of functionality.

However as with all areas of ecommerce there are steps that site owners can take to improve the user experience and increase conversions from mobile devices.

For an in-depth look at the intricacies of m-commerce download our Mobile Commerce Compendium, but to get you started here are 12 ways to boost mobile conversions…

Mobile web: lack of functionality and site speed seen as main UX issues

A lack of functionality and slow loading times are among the main usability issues with mobile sites, according to a new study.

Sites that aren’t optimised for mobile screens are also a lead cause of frustration, yet many businesses (yes, including Econsultancy) are still dragging their feet on launching a mobile site or moving to responsive design.

However more often than not mobile sites offer exactly the same features and functionality as desktop versions, it’s just scaled down for the smaller screen size.

Therefore it could be that consumers simply aren’t aware that the mobile web offers the same browsing experience as desktop, or that poorly designed mobile sites are giving people the impression that they offer limited functionality.

Mobile commerce now accounts for 23% of online sales: report

Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, according to a new report.

It again highlights the growing importance of m-commerce at a time when many retailers are still struggling to develop effective, user-friendly mobile sites and apps. 

The new data from IMRG and Capgemini shows that sales completed through mobile devices accounted for 23.2% of total ecommerce sales in Q2 2013, up from 11.6% in the same period last year.

A separate survey included in the Econsultancy Mobile Commerce Compendium found that half of smartphone owners (51%) hadn’t made a purchase using their smartphone in the previous six months, which shows that there is still huge potential for m-commerce sales to continue rising as a proportion of total online sales.

Eight ways estate agents can make the most of mobile

Like most people I’m not a huge fan of estate agents, but like most people I’m also nosey and want to peek inside homes down my street.

This means that even though I am not in the market for a new home I find myself browsing estate agent websites more frequently than I perhaps should.

In general my snooping takes place on my mobile phone after I’ve spotted a ‘for sale’ sign while strolling to the tube, and as I don’t want to believe that I’m the only person in the world guilty of this behaviour I feel that mobile is an area that estate agents should be looking to exploit.

If someone sees a house up for sale or rent and wants to know more then it’s a good idea to allow them to access the details there and then, otherwise they may forget to look up the information when they finally get home or to work.

12 usability flaws that are spoiling the mobile web

The mobile web is still a relatively new and rapidly developing medium, but that doesn’t excuse some of the awful user experience issues we’re exposed to on a daily basis.

My job requires me to spend a lot of time browsing mobile sites so I am probably exposed to these problems more than the average consumer. That doesn’t make them any less annoying though. 

So to try and raise awareness of these UX crimes and I’ve compiled a list of 12 problems that I’d love to see the back of.

Let me know of any I’ve missed off in the comments section.