Deciding what approach to take on mobile is a debate-worthy topic, as proved by the comment thread in this post on responsive design.
Marks and Spencer has a new site that is tablet-optimized, adapting to the iPad and its competitiors via device recognition rather than screen size. The brand has also updated its apps and mobile sites.
I thought I’d take a look at the mobile site in order to highlight a few nice features. It looks as good as the new desktop, tablet-optimized site, and I found it worked well, aside from a few niggles.
Of course, displaying large and high quality product ranges to their full potential on mobile is a challenge.
See what you think.