mobile website

Need for speed: how to optimise website performance

Website performance radically impacts our success, 64% of smartphone users expect websites to load in under four seconds.

However, average page weights are still on the rise. 

As marketers, website performance can seem utterly beyond our control. Here’s how to change that…

Digital banking insight from three leading Norwegian banks

Norway is a digital savvy market and has one of the highest smartphone penetration rates in the world (68%).

The digital banking solutions are at the forefront and customer adoption rates are high.

As a result developments and trends seen here may be things that will be launched in other mature markets. 

In this article we give you a rundown of some of the latest developments in the Norwegian market which we hope will be interesting for anyone working with digital banking strategy and developments.

M&S: a look at its sleek new mobile site

Deciding what approach to take on mobile is a debate-worthy topic, as proved by the comment thread in this post on responsive design.

Marks and Spencer has a new site that is tablet-optimized, adapting to the iPad and its competitiors via device recognition rather than screen size. The brand has also updated its apps and mobile sites. 

I thought I’d take a look at the mobile site in order to highlight a few nice features. It looks as good as the new desktop, tablet-optimized site, and I found it worked well, aside from a few niggles.

Of course, displaying large and high quality product ranges to their full potential on mobile is a challenge.

See what you think.

The importance of speed for mobile commerce

It’s not enough to just have a mobile optimised website, it’s vital that its performance meets customer expectations. 

Speed (or lack of) kills conversions on the web, and it’s no different for mobile.

In fact, with differing performance levels by device, and variable mobile internet connections, it’s even more important to keep mobile sites light. 

Here is some great advice taken from our Mobile Websites and Apps Optimisation Best Practice Guide, authored by Belron’s Craig Sullivan….

Rightmove launches mobile site to cater for Android users

Having already launched apps for iPhone and iPad, property search website Rightmove has moved to cover other devices with a new mobile website. 

The new site is built in HTML5, and replicates the GPS and mapping features of the app, and extends Rightmove’s reach to the rest of the 13m smartphone users in the UK. 

Rightmove_Mobile_Site_1