A Reevoo study found that 70% of consumers place peer recommendations over professionally written content.
So it’s no surprise that user-generated content is an increasingly common sight, from rich product pages in ecommerce to sourcing ideas for product development.
Each week with Digital Dose, we will be talking to top marketers their top tips for their peers.
Today, we highlight a tip from Jeremy Post, Search Marketing Lead at Modcloth, who details how attribution is an important part of an integrated marketing strategy as it shows where your performance lies.
Econsultancy recently held its first ever Digital Cream in San Jose, our invitation-only event for senior client-side digital marketers.
Opened by Econsultancy EVP, Craig Hanna, Digital Cream San Jose had marketers from companies such as HP, AOL, Macy’s, ModCloth and eBay participate in the roundtables, with a keynote by Chris Tolles, the CEO of Topix, on how marketers can apply techniques from presidential campaigns to their own campaigns.
In 2009, Offerpop launched a marketing platform to help brands find and engage audiences on Twitter. This expanded to Facebook shortly after and now Offerpop have 15 apps on Facebook and five on Twitter that help companies run successful campaigns on both social media platforms.
We had a chance to catch up with their CEO, Wendell Lansford, and CMO, Mark Cooper, when they were at SXSW to share a little more about what they do and what they think brands need to plan for this year.