The bad news is in at Conde Nast. After a summer review by consulting firm McKinsey & Co., the publisher announced today that it will be shuttering four publications. Food magazine Gourmet, parenting mag Cookie, and bridal titles Modern Bride and Elegant Bride will cease to exist after this month.
In connection, about 180 employees will be laid off. Condé Nast CEO Chuck Townsend said that they were shuttered for the simple reason that the titles were losing money. Cookie is the last of Conde Nast’s new publications to get the ax, while Gourmet and the bridal mags competed with other Conde titles that were bringing in more revenue. But both the bridal magazines and Gourmet were slow to move online, and are being subsumed by more digitally adept publications.
Is more streamlining to come — both online and offline?