modern marketing model

Frontline contact with the consumer is still the foundation of good marketing

Today’s marketer has ever more choices to make, detail to master and technical skills to be on top of, in terms of how they execute their plans.

From the the myriad of clever ways in which you can use use the internet to conduct fast, large-scale quantitative customer research and then sophisticated analytical techniques to cut up the data, through the micro-targeting of online campaigns, to the demand for instant measurement of results, the complexity is mind-boggling.

It’s a far cry from my start in marketing in the early 1990s at a pre-internet P&G.

5-key-skills

Five key skills of the modern marketer

Great marketing is not hard to define:  great marketing matters. It is helpful and relevant. It is engaging. Great marketing is about recognizing customer need and increasing brand value, not company interests.

That maxim has never been more true in our digital era. Although most agree that a customer-centric mindset is the foundation for all modern marketing success, truly customer centric marketing remains elusive. Only one in five organizations (22%) even have a customer experience management strategy (Source: Econsultancy’s Customer Experience Management report).

M3 wrbinar

The Modern Marketing Model (M3) Webinar

Webinar recording New for June 2018 – Fast Track to Modern Marketing Online. This new online course is based on the Modern Marketing Model (M3) and taught by Founder of Econsultancy Ashley Friedlein. Find out more and book your place.

Introducing the Modern Marketing Model (M3)

The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed.

This is not sustainable. We need a new unifying framework as a reference for what marketing has become.