Moms might not be the first demographic that comes to mind when you think about hitech smartphones, but women (and moms) are often the ones who make and influence household purchasing decisions. That’s something that Sprint took heed of when starting to market its Sprint Overdrive.
The company worked with women’s blog network BlogHer and enlisted a handful of moms to become brand embassadors for Sprint’s new line of products. The result? A 250% increase in brand lift.