Mondelez: programmatic accounts for 90% of our social ads

Programmatic marketing is still a bit of a mystery to many people, but as some of the world’s biggest companies are already using the technology it’s probably time to get onboard.

A prime example of this is Mondelez, which has nine billion-dollar brands within its snacking portfolio and had net revenues of $35bn in 2013.

It’s official, Cadbury’s Facebook ads are better than its TV ads (sort of…)

Facebook campaigns are better than TV! That’s the overall message that one could have taken from Jerry Daykin’s talk at our JUMP conference last week, where the Mondelez EU social media manager shared some insights from the brand’s recent Crème Egg campaign.

But before you write an angry letter to the editor, there are obviously a number of caveats involved that will be explained forthwith.

Mondelez has a strong heritage of creating outstanding social content thanks to its various sub-brands which include Oreo and Cadbury.

One obvious case study is the over-hyped Oreo’s Super Bowl tweet that has become renowned in marketing circles for being the very definition of real-time advertising.