monetisation

Facebook & Twitter make UX changes in fight to stay social

Facebook and Twitter may be experiencing contrasting fortunes when it comes to monetising their user base, but they share many of the same problems.

Chief among which is the need to satisfy personal users and business users.

Both platforms need to maintain an enjoyable social network that helps users communicate, while allowing publishers and brands to prosper.

Facebook and Twitter have recently made changes towards these ends. Let’s have a look.

Zeebox monetises its social TV app with ‘click-to-buy’ tags

Social TV app Zeebox has moved to monetise its service by launching ‘click-to-buy’ icons during ad breaks.

It is also going to start selling targetable in-app ads to brands.

The iPad and iPhone app recognises TV adverts in real time using speech-to-text and other metadata, then shows icons that link to the product page of an etailer or the brand’s own website.