Seven steps for effective Twitter monitoring is Econsultancy’s largest and busiest social channel. At time of writing we have about 125,000 followers there, and are growing consistently. 

Keeping an eye on all the activity there and looking for useful opportunities takes up a substantial part of my day, and while there are a number of paid services that can update me and keep me supplied with reports, I also like to check in realtime throughout the day. 

I thought I’d quickly run through the various searches I have in place so that you can set up an effective realtime monitoring station…