Why you should be monitoring your brand on Twitter

66.7% of all public brand mentions on social media happen on Twitter.

Twitter is the key battleground on which your social reputation is won or lost.

This may sound overly dramatic, but you just have to look at the positivity around Oreo or Paddy Power since they entered social media compared to the highly publicised meltdowns of Ryanair or British Gas to understand that it’s a channel you have to tread carefully on.

Thankfully with a good social strategy and a fully trained social team or manager, potential Twitter storms can easily be avoided and positive engagement amplified to drive improvements in your brand perception.

To aid your team there are also various social media management tools that can help you monitor any mention of your brand, therefore allowing you to engage with followers and non-followers in real-time.

In this article I’ll be taking a look at five stats from the latest research from Mention, in which 35.7m company mentions were analysed, to show just how important it is to monitor your brand on Twitter

Start Me Up! A profile of Twitter client Tame

As Twitter grows, it’s more difficult to digest your own activity, to search for trends and content, and to find the right people to engage with.

To the already swollen ranks of Twitter clients comes Tame. Tame claims to provide further context for the user.

I asked a few questions of their team, to find out more about the service.

Monitoring your online reputation around the world

There’s no doubt that a company’s reputation is one of its greatest assets.

A recent survey from Weber Shandwick found that 70% of consumers wouldn’t buy a product if they didn’t like the brand.

But in today’s world, where there’s nowhere-to-hide, it can be harder than ever to control what people are saying about your company.

How should brands respond to the grassroots uprising against the #notw?

Any right-minded person would have been disgusted to hear that the News Of The World phone hacking scandal has taken its ugliest turn, with the revelation that Milly Dowler’s mobile phone was interfered with while she was still missing.

The story marks a watershed moment for the phone hacking investigation, where the general public’s apathy has turned to rage. There is the sense that D-list celebrities and arrogant footballers are fair game for phone hacking. But a murdered schoolgirl is most definitely not. 

As such, and inspired by this web page, thousands of Twitter users have started to ask the brands that prop up the News Of The World with their advertising budgets whether they will continue to do so. The implication is clear.