66.7% of all public brand mentions on social media happen on Twitter.
Twitter is the key battleground on which your social reputation is won or lost.
This may sound overly dramatic, but you just have to look at the positivity around Oreo or Paddy Power since they entered social media compared to the highly publicised meltdowns of Ryanair or British Gas to understand that it’s a channel you have to tread carefully on.
Thankfully with a good social strategy and a fully trained social team or manager, potential Twitter storms can easily be avoided and positive engagement amplified to drive improvements in your brand perception.
To aid your team there are also various social media management tools that can help you monitor any mention of your brand, therefore allowing you to engage with followers and non-followers in real-time.
In this article I’ll be taking a look at five stats from the latest research from Mention, in which 35.7m company mentions were analysed, to show just how important it is to monitor your brand on Twitter