They came, they bought, they went away and never came back.
You’ve driven a customer to your site with an effective paid search campaign, you’ve kept their attention with some beautifully persuasive design and a first class user experience.
Then by making the checkout as hassle free as possible and by offering them free shipping and a terrific returns policy you’ve given them an exemplary ecommerce experience… Fantastic work! Now you can go home early and watch Adventure Time.
But wait! How do you encourage your customers to come back? How do you use the goodwill fostered during that first experience into something even more meaningful?
Alright you don’t have to go off and buy a boat together, but it would be great if they popped their head round the door every so often in the future. After all retention costs far less than acquisition and achieving higher customer lifetime value makes your business a much stronger prospect for the future.