morgan stanley

Should CEOs tweet?

https://assets.econsultancy.com/images/0002/0561/mssb_logo.PNGThis week I was kindly invited to appear on Bloomberg TV to talk about a subject which hoves into my line of vision on a fairly regular basis recently,  the use of social media in the financial sector, and in particular by CEOs. 

Unfortunately there was some rather large, Bob Diamond-shaped  news breaking at the same time, so I didn’t have the chance to explore the subject in as much depth as I’d have liked.

Time for a blog post… 

How should financial brands use social media?

Using social media in the financial services industry always challenged by the restrictions of internal risk and compliance processes and by external regulation.

How do you use social media in an environment where you can’t promote your services, advise people or identify customers? And where you need archives of your communications, long approval processes and where information may become out of date?

For many the answer is to not use social media. But Morgan Stanley has recently announced a different approach – actually encouraging their advisers to engage people on Twitter and LinkedIn.

Morgan Stanley: Mobile web will be 2X the size of desktop internet

iphoneThe mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it’s going to be at least twice the size of the “desktop internet.”  Within five years, the report predicts more users will connect to the web via mobile devices than PCs.

Morgan Stanley’s report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company’s website.