You’re in the market for a new car. You’re not having luck finding what you want online through the local dealerships. So you write a blog post expressing your frustration. Less than five minutes later, you have an email from somebody who wants to help you find and buy the car of your dreams. You purchase a new car from him a few weeks later.
Crazy? Maybe. But it’s not fiction. It’s how Chris Brogan, head of a marketing agency, purchased a 2010 Chevrolet Camaro SS.