Mountain Dew

PepsiCo’s Bough attributes $1bn brand growth to digital

Last week PepsiCo announced that three of its brands – Brisk, Diet Mountain Dew and Starbucks ready-to-drink coffee – had each surpassed $1bn in sales per year. 

Now, the company’s global head of digital B. Bonin Bough says that utilising digital media has been vital to this growth.

Mountain Dew and VW create Facebook Timeline artwork

Facebook’s Timeline redesign might be rolling out to the masses today, finally, but there’s no plans to let brands join in the fun just yet.

In the meantime, Mountain Dew and VW are taking matters into their own hands.