Movember

How Movember grew to five million Mo Bros and Sistas

Movember’s Global Marketing Director, Paul Mitcheson, spoke on day one of the Festival of Marketing 2019 last month and shared the steps the organisation took to become a global movement for men’s health, and how he thinks Movember will have a lasting impact in the future.

Three content strategies from the charity sector

Online giving is growing, and year-on-year the role social media plays in fundraising and marketing increases. 

Online, particularly social, is already important, with 47% of Americans learning about a particular cause via an online channel. 

Trevor Neilson of the Global Philanthropy Group states, “in the next two years, social media will become the primary way that Americans give money to charity.” 

So with online proving so important, who is doing what with content online in the charity sector? Here are three organisations with quite different approaches, detailed in Aegis Media and Social Misfits Media’s new guide to social and content for charities.