movie studios

Facebook: little more than an extra for Hollywood?

Hollywood and social media may seem like a match, but if Facebook is a big part of ‘social media’, the movie version of the relationship may not have a happy ending.

Last year, just as the world’s largest social network was prepping to go public, it was publicly dissed by automaker GM, which said it was cutting its spend on paid Facebook paid ads.

Now it looks like movie studios, not sure of the ROI from their Facebook investments, may be following in GM’s footsteps.

Moviegoers increasingly influenced by mobile: report

Hollywood may not have a reputation for embracing new channels, but it’s increasingly clear that new channels have the ability to help Hollywood’s biggest companies succeed as consumers use technology to interact with content in new ways.

This is especially evident in the world of social media. It’s increasingly evident that social channels can impact the small screen, and even though television and cable networks may not fully understand what this means yet, many of them are experimenting and investing in social because they see the potential to benefit.

SOPA: the sad but honest truth

The fight against SOPA, the Stop Online Piracy Act, may be one of the most important fights ever waged on the internet. It threatens to change the course of the web’s development, and not for the better.

Given the impact this dark and misguided legislation would have on the internet economy, it’s no surprise that many are coming together to do what they can to ensure it doesn’t become law.

The media is starting to pay attention, and SOPA supporters like GoDaddy are seeing that such support comes at a cost. These things provide some hope that SOPA will be defeated.

Unfortunately, however, the discussion about SOPA is incomplete.

Movie theatres kill interesting movie rental experiment

Traditional media companies, like movie studios, are often criticized for their lack of innovation. But an experiment planned by Universal highlights just how tough progress can be.

Last week, it was revealed that the company planned a limited experiment in two mid-size cities in the United States. The experiment: for $59.99, consumers would be able to rent the movie Tower Heist while it was still in theatres and well before it became available as a traditional VOD rental.

Supreme Court: eBay not liable for counterfeit goods

Should eBay be liable for trademark infringement when its vendors offer counterfeit goods for sale? Famous jeweler Tiffany & Co. has been arguing since 2004 that it should.

The case finally reached the Supreme Court, which rejected Tiffany & Co.’s appear on Monday. That leaves a lower court ruling, which went in eBay’s favor, as the final word on the matter in the United States.

Do cheap rentals hurt DVD sales? We may soon find out

Movie studios think cheap DVD rentals are a major factor in DVD sales that have been on the decline for some time. And now one of those studios, Warner Bros., may have the ability to prove the theory right or wrong.

That’s because rental giant Netflix has inked a deal with Warner Bros. under which Netflix won’t rent new Warner Bros. releases until they’ve been on sale for 28 days.