movies

Hollywood’s response to digital disruption looks like a flop

Digital disruption has been felt in Hollywood, and even if it’s not all doom and gloom as some old media skeptics suggest, there’s no doubt that Hollywood firms have been forced to rethink how they create and sell their content.

But some of the latest moves Hollywood players are reportedly considering as they address the changing media landscape beg the question: is Hollywood totally missing the plot?

anchorman2

What Anchorman 2 taught us about content marketing

Unless you’ve been living under a rock, you’d be hard-pressed to have avoided the promotional carpet-bombing that surrounded the release of Anchorman 2 last month. 

In the four months that preceded the Anchorman sequel’s December release, Ron Burgundy and his ridiculous Channel 4 News Team friends were everywhere.

Ron Burgundy appeared on various local news stations, opined on the Australian elections and sold cars in a cross-promotional campaign that lead to a 40% increase in Dodge sales.

Not only that but Ron ‘released’ an autobiography, exhorted viewers to contribute filmed auditions for his news team and even had his own mobile app.

With content marketing being so hot right now – you’d think that we’d know everything there is about how to do it properly.

Turns out Anchorman 2 still has some things to teach us…

Facebook: little more than an extra for Hollywood?

Hollywood and social media may seem like a match, but if Facebook is a big part of ‘social media’, the movie version of the relationship may not have a happy ending.

Last year, just as the world’s largest social network was prepping to go public, it was publicly dissed by automaker GM, which said it was cutting its spend on paid Facebook paid ads.

Now it looks like movie studios, not sure of the ROI from their Facebook investments, may be following in GM’s footsteps.