Last week while working on a campaign for a client, some new research rolled in showing that only 53% of Britons know the name of their MP. This revelation spurned chatter in the office about the implications of this in terms of personal branding.
Are MPs also brands? And if so, does it matter that there’s such low brand-recognition amongst the target audience (read: constituents)?
Some of these questions were answered following an interaction with an MP, whom I presented the findings to via Twitter.